The Hundreds and Jeni’s Splendid Ice Creams Release LTO Basanti Sonnati Ice Cream
Exclusive Flavor and Merchandise Collaboration Launches August 8, 2024
Franklin, Tenn. – July 30, 2024 – Popular streetwear brand The Hundreds and Jeni’s Splendid Ice Creams, renowned for crafting the world’s finest ice creams, have joined forces to create a limited-edition ice cream flavor, Bastani Sonnati, inspired by the traditional Persian delight. In collaboration with The Hundreds co-founder, Ben Hundreds, the flavor celebrates his cherished childhood memories, blending the vibrant heritage of Persian cuisine with the innovative spirits of both brands. The collaboration flavor ocially launches on August 8, 2024.
“This isn’t just an ice cream flavor; it’s a tribute to the Sundays spent around the dinner table with my family,” shares Ben Hundreds. “It’s a taste that invites our guests to feel at home, capturing those warm, familiar moments and making it the perfect flavor for our collaboration with Jeni’s.”
As Bastani Sonnati swirls saron’s golden hue with the delicate essence of rose water, and crunchy pieces of pistachio, it delivers a taste that immerses you in the heart of Persian culinary traditions. When Ben Hundreds and Jeni’s began discussing this collaboration, he fondly recalled the staple flavors in his LA home—saron and pistachio. This flavor encapsulates his cherished childhood memories and traditions, celebrating the authentic Bastani Sonnati flavor and bringing it to new audiences with the perfect Jeni’s pint.
“We absolutely loved collaborating with The Hundreds on Bastani Sonnati. It’s such a special thing when someone we respect deeply, like Ben, trusts us enough to capture the flavor of their childhood,” says Beth Stallings, Director of Innovation at Jeni’s Splendid Ice Creams. “We take that trust seriously because we know every bite has to be as good as you remember it being. We’re thrilled that Bastani Sonnati lives up to Ben’s memories. It’s such a warm and beautiful flavor made with high-quality saron, a splash of rose water, and pops of whole pistachios. We can’t wait for folks to enjoy it.”
In addition to the ice cream, the collaboration will feature limited-time merchandise celebrating the fusion of these two beloved brands. The merch drop will include a t-shirt featuring the colorful ice cream, The Hundred’s iconic “Adam Bomb” design and a quote from Ben Hundreds. Both the Bastani Sonnati ice cream and its companion t-shirt will be available online at Jenis.com and TheHundreds.com, starting August 8, along with Jeni’s scoop shops nationwide.
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ABOUT THE HUNDREDS
The Hundreds is a renowned streetwear brand hailing from Los Angeles, celebrated for its distinct fusion of urban style, pop culture influence, and independent spirit. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, The Hundreds has carved its niche in the fashion world, with iconic pieces, graphic-driven designs, and a commitment to authenticity. The brand is not just about clothing; it’s a cultural movement that represents the dynamic energy and creativity of street culture. With a diverse range of apparel, accessories, and collaborations, The Hundreds has become a global symbol of fashion innovation and community.
ABOUT JENI’S SPLENDID ICE CREAM
Jeni’s Splendid Ice Creams is an American ice cream company devoted to making the finest ice creams the world has ever known. Founded in 2002 by James Beard Award-winning ice cream maker Jeni Britton, Jeni’s has emerged over the past 20 years as the new standard by which all other ice creams are judged. With Jeni in charge of all creative output—from the ice cream itself to all of the supporting details that enhance the experience of eating it—Jeni’s continues to make one-of-a-kind flavors with Direct and Fair Trade ingredients and super fresh milk from family dairy farms. Today, Jeni’s is a Certified B Corporation known for its social, environmental, and business leadership with more than 85 scoop shops, an online shop at jenis.com, and distribution in top grocery stores across the country.
