BBB Warns of Rising Scam Activity as Local Reports Surpass 4,500 Victims
Better Business Bureau serving Middle Tennessee and Southern Kentucky is warning consumers to remain vigilant as scam activity continues to rise across the region. According to reports submitted to BBB Scam Tracker, more than 4,500 local consumers have fallen victim to scams, with new reports coming in daily.
For decades, scammers relied primarily on telephone calls to target victims. While phone scams still occur, fraudsters have increasingly shifted to text messaging, email, social media, cryptocurrency schemes, employment scams, and online purchase fraud. These evolving tactics make it more important than ever for consumers to recognize warning signs and take preventive steps.
“Scammers are constantly adapting their methods and preying on fear, urgency, and trust,” said Robyn Householder, President and CEO. “Education and awareness remain the most effective tools consumers have to protect themselves.”
Six Ways Consumers Can Avoid Scams This Year
BBB encourages consumers to follow these best practices to reduce their risk of falling victim to fraud:
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Be cautious with unsolicited messages
Be wary of unexpected emails, texts, or social media messages. Scammers often impersonate legitimate businesses, government agencies, or reputable organizations. Do not click on links or open attachments from unsolicited communications. -
Never send money to strangers
If an offer seems too good to be true, it likely is. Verify prices and shipping timelines by checking reputable retail websites before making a purchase. -
Create strong, secure passwords
Use passwords that are at least 16 characters long and include a random mix of letters, numbers, and symbols. Avoid reusing passwords across accounts. -
Use a credit card for online purchases
Credit cards provide stronger consumer protections than other payment methods, including the ability to dispute fraudulent charges. -
Stay informed about the latest scams
Visit gobbb.org and sign up for the BBB consumer newsletter to stay current on emerging scam trends. -
Pause before you act
Scammers rely on urgency and emotional pressure. Take time to breathe, think about the situation, and verify information before responding.
Additional protective steps include checking a business profile at BBB.org and talking with a trusted friend or family member before making decisions about unexpected offers or requests.
Report Scams to Help Protect Others
BBB urges consumers to report any suspected scams to BBB Scam Tracker. These reports help warn others and assist in law enforcement and consumer protection efforts.
For more information, visit BBB.org or gobbb.org.
Questions may be directed to info@gobbb.org or by calling (615) 242-4222.
