Christmas Gift Guide: Holiday Shopping on Main Street in Franklin
Still have a few gifts left on your Christmas shopping list this holiday season? Or maybe you haven’t had the chance to get started? No need to fret– Main Street in Franklin, TN has everything you need to wrap up your holiday shopping in one merry little trip.
This year, the local shops along Main St. have gone all out, decking their halls and filling every corner with twinkling lights, festive displays, and plenty of holiday cheer. From cozy women’s apparel and charming home décor to one-of-a-kind local treasures, you’ll find something special for everyone on your nice list.
So bundle up, breathe in that crisp winter air, and let the magic of Main St. make your holiday shopping feel like a breeze. This season, unwrap the joy of a Main St. Christmas.
Finnleys
First stop on the list: Finnleys for women’s apparel and accessories! Tucked cozily at 435 Main St., Finnleys in Franklin is your go-to destination for a fun, feel-good shopping experience. Picture a relaxed atmosphere, upbeat stylists who get your vibe, and outfits that just feel right. Finnleys also has two additional Nashville locations and a fully stocked online shop for whenever the shopping mood strikes!
This season, Finnleys on Main St. truly has all the magic you’ve been searching for when it comes to the southern gal in your life. Think cozy, festive sweaters, holiday dresses that shimmer and shine, and the cutest comfiest PJ sets. Oh, and did we mention the darling cowgirl hats? With a few different colors to choose from, they are the perfect accessory for the cowgirl in your life.
Looking for the perfect gift for someone who loves Franklin as much as we do? They also have warm Franklin crew pullovers, cute Franklin mugs and fun stickers. They’ve got something for every daughter, granddaughter, sister, or friend on your list– plus adorable accessories that make for the perfect stocking stuffers.
435 Main St. Franklin, TN 37064 United States
Emmaline
Located right on Main St., Emmaline is a haven for the modern woman who delights in all things feminine, refined, and effortlessly fun. Step inside and you’ll be greeted by a curated mix of elevated classics and charming, pieces from contemporary national brands and talented local artisans. This Main Street gem has long been a go-to boutique in Franklin; especially during the holiday season.
Emmaline is the perfect destination for anyone shopping for a woman whose style leans toward sophistication and understated chic. From dresses and jackets to an elegant selection of jewelry, the boutique offers beautiful, gift-worthy pieces that feel both thoughtful and luxurious. And if someone on your list is hoping to elevate their denim game, Emmaline’s has you covered. Their stunning wall of jeans are available in a variety of shades, makes it easy to choose a pair that feels special and stylish.
With their warm atmosphere, carefully curated selection, and festive touches everywhere you look, Emmaline makes holiday shopping feel less like a task and more like a treat. It’s the kind of place where you don’t just find a gift– you find the gift.
400 Main St STE 100, Franklin, TN 37064
Hollie Ray Boutique
Started by two local sisters, Hollie Ray Boutique in downtown Franklin, TN is both stunning and practical. Have a few things left on your list for the special women in your life or maybe you still need to buy something for that friend who is hard to shop for? Make this adorable little shop in historic downtown Franklin your next stop.
Festive and cozy come together effortlessly at this charming boutique– an irresistible combination during the holiday season. With temperatures dipping in Franklin, scarves and mittens are a must-have, making them the perfect gift for just about anyone on your list. And if you know someone who is wishing for a few extra layers this Christmas, Hollie Ray Boutique has a beautiful selection of stylish jackets that are as soft as they are warm.
For those searching for their star gift of the season, look no further than their beloved best-seller. The Ryu Sweater is Hollie Ray’s signature piece, the one customers return for year after year. With its super-soft feel, effortless drape, dolman sleeves, and universally flattering relaxed fit, it’s no wonder it’s the boutique’s top recommendation. You might just find yourself gifting a Ryu, and then sneaking back in to buy one for yourself.
109 1st Ave N, Franklin, TN 37064
Elle Park
Nestled conveniently next to Hollie Ray Boutique, Elle Park is a must-visit destination this holiday season for charming boutique gifts, unique home goods, and stylish accessories. They have everything you need to check off your Christmas list. With trendy Hydros for her and western inspired incense holders, this delightful little shop truly has something for everyone. They are also the perfect place to shop for the baby on your list. Just to name a few, their baby selection includes adorable plush toys, soft baby blankets, and little knitted hats and mittens.
Have a fur baby you’re shopping for this Christmas? Elle Parke has a delightful collection of leashes, collars, and bandanas for man’s best friend. Their cute and colorful selection of pet items is perfect for treating your own furry companion or checking off the beloved pet of a loved one.
Whether you’re hunting for a meaningful gift for her, a beautiful gift for the new arrival, or something stylish for the dog, Elle Park delivers a treasure trove of festive finds you won’t want to miss.
117 1st Ave N, Franklin, TN 37064
The Purple Butterfly
Just down the street from Elle Park is the most adorable specialty children’s boutique, The Purple Butterfly. If you have babies or young children on your Christmas gift list, this boutique is a must. Located in historic downtown, this house-turned-boutique is owned by a local couple who took being grandparents to the next level by opening their very own children’s shop.
This season, The Purple Butterfly is decked out in more than just purple— red, green, and all the colors of the holidays are transforming this children’s boutique into a Christmas wonderland straight out of a child’s dreams. It looks like Santa and his elves have some friendly competition this year. From festive outfits for boys and girls to a back room filled with toys—from puzzles to dolls—The Purple Butterfly is sure to bring joy to the little ones in your life.
Whether you’re searching for a keepsake outfit, a cozy holiday pajama set, or a toy that sparks imagination, you’ll find something special around every corner. The fun and welcoming atmosphere makes shopping a true delight. It’s easy to see why so many families return year after year. As you check off your Christmas list, don’t miss the chance to experience the holiday magic inside The Purple Butterfly.
142 2nd Ave N, Franklin, TN 37064
Twine Graphics
Located in historic downtown Franklin, Twine Graphics Retail Store is a go-to destination for locally inspired style. The shop features a wide selection of custom-designed Tennessee apparel ready to take home, along with in-house services such as embroidery, screen printing, digital printing, and more. Whether you’re shopping for family, friends, or coworkers, Twine Graphics has something for everyone on your list.
This shop is especially a great stop if you’re searching for something special for the men in your life. Still need a gift for dad, grampa or maybe a brother? Twine Graphics offers unique, locally crafted items that are sure to be a hit this season– from printed graphic tees to leather flasks, keychains, and other accessories. It’s the perfect place to find distinctive gifts for anyone who loves Franklin or Tennessee and wants to show it off with some cool local graphics.
With their creative flair, hometown spirit, and thoughtfully curated selection, Twine Graphics makes holiday shopping both easy and enjoyable. Be sure to swing by and discover a gift as original as the people you’re shopping for.
304 public square, Franklin, TN 37064
Heart and Hands
Continue your troll down Main St. and step inside Heart and Hands, the shop where you’re greeted by art, hand crafted goods, and tasty local delights. Homemade soaps and hand-poured candles fill the space with cozy holiday aromas, creating an atmosphere that is both merry and inviting. Local jams, BBQ sauces, and hot cocoa mixes add a delicious touch, offering a taste of comfort perfect for the season.
With new artists showcased throughout the year, the shop’s selection is always changing– so don’t miss this chance to discover a gift that is truly like no other. They are the ideal place to discover a handmade gift that will be treasured long after the season has passed.
Don’t quite know what you’re looking for? No worries, at Heart and Hands visitors are welcomed by one of the featured artists who brings the shopping experience to life with stories and insight about their own work and the creations of fellow artisans. Their passion adds a personal touch, making every visit to Heart and Hands a true celebration of local creativity this holiday season.
342 Main St, Franklin, TN 37064
The Heirloom Shop
The Heirloom Shop, Franklin’s oldest gift store, has celebrated local craftsmanship for over 40 years. Located on Main Street in historic downtown, it’s the perfect destination for finding something special this holiday season. From Christmas candles to unique local treasures, this shop is filled with gifts that capture the magic of the season.
You will also find a fun selection of southern apparel for everyone on your list– plus hats for guys and gals. And their Geometry Tea Towels are one of their most sought-after gifts this season. Whether you’re looking for a Tennessee hat, a candle or a tea towel, The Heirloom Shop offers a fun twist on the classics.
Visiting The Heirloom Shop is more than just holiday shopping– it’s a chance to be part of a longstanding tradition of history and community. With their charming downtown location and gifts for all, don’t miss this opportunity to check off everyone from your Christmas list in one stop.
404 Main St, Franklin, TN 37064
White’s Mercantile
White’s Mercantile , known as “a general store for the modern tastemaker,” is the brainchild of singer-songwriter Holly Williams. What began in 2013 to fill a shopping gap in Nashville and save an iconic old gas station has grown into a retail phenomenon, with seven locations across the Southeast and more on the way. The store is named after Williams’ grandparents, Warren and June White, who ran a mercantile in Mer Rouge, Louisiana, in the late 1800s.
Inside the towering white doors wrapped in large red bows, the store’s Franklin location on Main St. has transformed into its very own holiday wonderland. From warm jackets and cool hats for the guys on your list, to soft bathrobes and stunning stationary for the women on your list– this shop has it all. And don’t forget a sparkling ornament for the Christmas tree! Every corner is filled with curated treasures. Their apothecary and home décor sections are also perfect for finding gifts.
The Main St., location also features show-stopping artwork, original antiques, and a timeless vibe that is hard to fully capture in words alone. White’s Mercantile has essentials for the whole family mixed with indulgent splurges, leaving you with things you need, things you want, and things you absolutely must take home– a festive experience that captures the spirit of the season.
345 Main St, Franklin, TN 37069
The Registry
Another shop capturing the holiday magic on Main St. is The Registry. They have been spreading holiday cheer for over 20 years. From holiday entertaining to special occasions and personalized gifts, there’s something here for everyone on your list this season.
As Franklin’s go-to bridal registry and fine tableware destination, The Registry is perfect for winter weddings and festive holiday gatherings. Here you will find gorgeous tea towels, sparkling glass ornaments, elegant tableware, and more– all ready to be gift-wrapped in the store’s signature box with a bow. Every item is thoughtfully curated to make your seasonal celebrations extra special.
The Registry’s experienced specialists bring years of knowledge to help handpick and style stunning tabletop décor and home accents. Whether it’s a cozy holiday dinner, a winter wedding, or a festive party, The Registry ensures your gifts and décor are memorable, elegant, and full of seasonal magic.
347 Main St. Franklin, TN 37064 United States
Hester & Cook
Have a few home décor items left on your list for mom, a sister or friend? Step into Hester & Cook on Main St. and be greeted by a shop overflowing with whimsy and charm. From sparkling chandeliers to exquisite tablescapes, every corner is designed to inspire joy while keeping elegance and playfulness alive. It’s the perfect spot to find unique treasures that elevate your home and holiday celebrations.
Hester & Cook offers everything you need for the kitchen and dining room, from paper tabletop décor and dinnerware to fabulous cookbooks and festive party supplies. Each item is carefully selected to help make holidays and special occasions feel even more magical, whether you’re hosting a cozy dinner or a grand winter celebration.
Beyond their beautiful décor and gifts, Hester & Cook celebrates the joy of gathering. Their products encourage family and friends to come together around the table, making mealtime–and every celebration–a truly memorable occasion. Add a holiday card or postcard to mail directly from the shop, and you can leave knowing you spread holiday cheer in every way.
340A Main St, Franklin, TN 37064
The Iron Gate
Joined in the same building as Hester & Cook, The Iron Gate’s showroom is perfect for finding both small and larger home décor options in historic downtown Franklin. The Iron Gate’s showroom offers an abundance of elegant and carefully curated finds. Each item tells a story, offering you the opportunity to discover pieces that are both refined and unique.
Beyond these distinctive items, the shop features a sophisticated selection of premium candles, French-milled soaps, fine bed linens, and seasonal decorations. They are the perfect place for holiday gifting or adding a touch of elegance to the home. Every display is thoughtfully arranged to inspire and delight.
When you step in, you’ll be greeted by a knowledgeable and attentive staff, ready to provide personalized guidance. And bringing design ideas to life. Whether you’re shopping for a special holiday gift or seeking refined seasonal décor, you can enjoy a leisurely, elevated shopping experience infused with festive charm.
338 W Main St, Franklin, TN 37064
Tin Cottage
The next stop on our guide offers both home décor, and something special for every member of the family. The Tin Cottage, located on Main Street in Franklin is a locally owned gift shop brimming with unique treasures. From men’s and women’s clothing to colorful kitchenware, pet inspired oven mitts, and home décor, the store offers something for everyone– including those who you’re unsure what to buy this season.
The shop specializes in items for entertaining, featuring dishes, glassware, and lighting alongside a curated selection of Middle Tennessee and Southern artisanal products. Every piece reflects current trends while celebrating local craftsmanship, making it easy to find gifts that are both thoughtful and stylish.
With a strong focus on customer service and community, Tin Cottage provides a warm, welcoming experience for every visitor. Whether shopping for gifts or festive occasions, you will leave inspired with beautifully curated gifts that bring joy to friends, family, and home alike.
338 W Main St, Franklin, TN 37064
Landmark Booksellers
Landmark Booksellers, located on Main Street in historic downtown Franklin, is a charming independent bookstore housed in an Antebellum Greek Revival building from the 1820s. With their warm Southern hospitality, it’s a must-visit for book lovers this holiday season.
Inside, you can browse 60,000 volumes– from treasured classics and the latest releases to signed first editions, limited editions, and beautifully illustrated or exquisitely bound books. With a collection of art, rare documents, maps, and vintage magazines, they are the perfect place to find a truly special gift for the booklover on your list.
Celebrating all things Southern, Landmark Booksellers combines history, literature, and culture in every corner. Whether hunting for a rare collectible book or a signed edition by a local Tennessee author, you’ll leave ready to spread a little literary magic this season.
114 E Main St, Franklin, TN 37064
Saint Goose Wine + Spirits
Saint Goose is a beautifully curated wine shop offering an inviting whiskey and cigar experience in the heart of historic downtown Franklin, Tennessee. Founded in 2021 by Andrew Kilpatrick and Kate Ham, they have quickly become a must-visit destination for refined tastes and elevated holiday gifting.
With an exceptional selection of world-class wines, premium whiskeys, and handpicked cigars, Saint Goose makes it easy to find something truly special. Whether you’re shopping for dad, the man in your life, or anyone 21+ on your Christmas list, their expertly curated bottles and spirits are guaranteed to impress.
Warm, welcoming, and impeccably designed, the shop offers a festive and sophisticated shopping experience. From celebratory wines to thoughtfully paired whiskey and cigars, Saint Goose helps you choose gifts that elevate every holiday moment– and delight even the most discerning recipients.
134 2nd Ave N, Franklin, TN 37064
Kilwins in Franklin
Kilwins on Main Street is your ultimate Holiday Headquarters! This last stop on our gift guide is sure to delight everyone on you list. Overflowing with seasonal cheer, this charming shop makes holiday gifting effortless with hundreds of delicious options to choose from– perfect for everyone on your Christmas list.
From beautifully packaged tins of gourmet chocolates to boxes of their famous hand-paddled fudge, Kilwins takes the guesswork out of gift giving. Whether you’re shopping for coworkers, neighbors, teachers, or the hardest-to-please loved ones, their irresistible treats are sure to be the gift they unwrap first.
Warm, welcoming, and wonderfully festive, Kilwins on Main St., offers a gifting experience as sweet as the treats themselves. For the chocolate lover or sweet tooth on your list, you’ll find an indulgent gift guaranteed to delight and make this holiday season even sweeter.
405 Main St, Franklin, TN 37064
By the time you finish a stroll down Main Street, you’ll see just how simple holiday shopping can be in downtown Franklin. These local shops offer thoughtful, meaningful gifts that make checking off your list a breeze. Whether you’re grabbing those last few presents or finally getting started, Main Street in Franklin, TN is the perfect place to wrap up your holiday shopping and enjoy a little Christmas magic along the way.
