From Wyoming to Nashville: Bison Union Coffee supports arts access at symphony fashion show
The brand’s Nashville investment connects rural communities and music education through the Nashville Symphony’s Accelerando program.
NASHVILLE, Tenn. (April 29, 2026) — Bison Union Coffee, a Wyoming-based, mission-driven brand, is thrilled to announce its philanthropic investment in the Nashville community as a silver sponsor of the Nashville Symphony Fashion Show on April 28. The annual event benefited the Nashville Symphony’s Accelerando program, a music education initiative designed to prepare gifted, underrepresented young students for professional opportunities in classical music by providing instruction and long-term support on their journey to music schools and beyond. The fundraiser featured designs by Oscar de la Renta and a performance by Grammy Award–winning artist and entertainer Lainey Wilson.
Bison Union Coffee is a longtime supporter of Wilson, and her involvement with the Symphony played a key role in the company’s decision to support the event. Raised in a ranching and farming family with a fifth-generation farmer as her father, Wilson’s rise from a small Louisiana town to Grammy-recognized artist, CMA host and ACM Entertainer of the Year embodies the kind of success story programs like Accelerando aim to make possible. That same commitment is also reflected in Bison Union’s Ranch Hand Coffee program, a small-batch dark roast created in partnership with the Working Ranch Cowboys Association (WRCA). The program directs $1 from every bag sold to the WRCA Foundation, which provides financial assistance to working ranch families.
Lainey Wilson holding a Bison Union Coffee mug with Bison Union Coffee. Image courtesy of Bison Union Co.
“We’ve always believed in what Lainey stands for — bringing authenticity back and ‘making country cool again,’” said Bison Union Coffee owner Landon Ash. “Supporting her involvement here in Nashville while also advancing the mission of the Accelerando program and helping create opportunities for the next generation is something we’re proud to be part of.”
The Nashville Symphony Fashion Show marked Bison Union Coffee’s continued involvement in Music City. Previous investments include support of the CMA Foundation, sponsorship of Lainey Wilson’s “Bell Bottom Country” pop-up brunch with BMG and BBR/BMG’s 2025 pre-CMA party, where the company hosted a pop-up in support of artists and industry leaders. Ash sees sponsoring the fashion show as the next step in Bison Union’s philanthropic journey and an opportunity to inspire others to follow their own American Dream.
“Opportunity shouldn’t ever be limited by where you begin,” said Ash. “If we as a company can help expand access in our communities, whether in a concert hall in Nashville or on a rural ranch out West, then we’re doing the work that matters.”
To learn more about Bison Union Coffee, visit www.bisonunion.com and follow them on Instagram at @bisonunion. To support the Working Ranch Cowboys Association and Bison Union Coffee partnership, purchase Ranch Hand Coffee here.
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About Bison Union Company
Based on Main Street in the foothills of the Big Horn Mountains in Sheridan, Wyoming, Bison Union Company is owned by combat veterans and ranch cowboys and is rooted in the spirit of the West. From small-batch coffee locally roasted in Sheridan to Americana apparel and provisions, everything the brand makes is built for life on and off the range. Custom-built with the American Dream in mind, the company’s mission is to create quality goods for hardworking people rooted in the belief that where you start doesn’t define where you can go.
Bison Union is proud to support those who chase something bigger, including Lainey Wilson, whose journey to Nashville came with no guarantees. Raised in a ranching and farming family, Wilson went from living in a camper and chasing a dream many would have given up on to becoming a renowned and beloved country music icon. Her success reflects the grit and determination on which Bison Union was founded, and the company continues to stand for in everything it does.
About Working Ranch Cowboys Association
Founded in 1995, the Working Ranch Cowboys Association exists to preserve and promote the lifestyle of the working ranch cowboy. Created by ranchers, for ranchers, WRCA represents the men and women who work cattle, steward the land and sustain America’s ranching heritage. Through events and outreach efforts, WRCA ensures that the cowboy way of life remains relevant and thriving in a society that is increasingly disconnected from where its food comes from and the people who make that food possible.
