Moxie Salon and Beauty Bar Opens First Tennessee Location in Brentwood
Roopa Pastakia and Hettle Patel. Photo credit: Ana Rattray Photography.
Brentwood, TN — A fresh wave of beauty and confidence has arrived in Middle Tennessee with the grand opening of Moxie Salon and Beauty Bar’s newest location in Brentwood. This marks the first franchise of the popular salon brand to open in the state, expanding from its successful roots in New Jersey.
Owned and operated by sister-in-laws and licensed pharmacists, Hettle Patel and Roopa Pastakia, the Brentwood salon brings a unique blend of style, innovation, and entrepreneurial spirit to the local beauty scene. The duo is excited to bring the Moxie experience to Tennessee, offering a full range of salon and beauty services designed to empower clients and help them feel their absolute best.
“We fell in love with the Moxie brand — it’s vibrant, bold, and all about helping people express their individuality,” said Patel. “Brentwood is such a dynamic and growing community, and we knew it was the perfect place to introduce Moxie to the South.”
Moxie Salon and Beauty Bar offers a modern twist on the traditional salon experience. With services for women, men and children, ranging from expert haircuts, blowouts, and color treatments to makeup, lash extensions, and more, Moxie is a one-stop destination for beauty. The salon also prides itself on providing an “affordable luxury” experience.
Moxie Salon and Beauty Bar also offers membership plans for 2 or 4 blowouts per month. The VIP membership includes two blowouts per month for $79.99 monthly or the Premium Membership offers four blowouts for $149.99 per month.
As pharmacists, both Patel and Pastakia bring a unique background in customer care, precision, and wellness — qualities they say will translate seamlessly into providing top-tier service and personalized beauty solutions. “Our goal is to create a welcoming, stylish space where everyone can find their Moxie” said Pastakia.
Located in the heart of Brentwood, the new salon is already generating buzz and welcoming new clients. With a strong foundation from its New Jersey origins and a fresh perspective from its Tennessee franchisees, Moxie Salon and Beauty Bar is set to make a big impact in the local beauty industry.
