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The Heritage Foundation Announces Small Business Saturday Promotions

The Heritage Foundation Announces Small Business Saturday Promotions

DFA works with TMA Group to provide free transportation to square

(FRANKLIN, Tenn.) – The Heritage Foundation of Williamson County, TN and its division, the Downtown Franklin Association (DFA), have partnered with Visit Franklin and the City of Franklin to announce promotions for Small Business Saturday and free public transportation every Saturday during Holiday Magic on Main, presented by First Citizens National Bank.

On Small Business Saturday, Nov. 28, many participating downtown merchants will offer special discounts, promotions and will participate in the “Window Wonderland” window display contest. The DFA is working with the TMA Group, Franklin’s public transportation service, to offer free shuttles between Downtown Franklin and The Factory, 230 Franklin Rd., every Saturday during this promotion from 10 a.m. to 5 p.m. Shuttles will run on Nov. 28, Dec. 5, Dec. 12 and Dec. 19.

Heritage Foundation CEO Bari Beasley said, “After the devastating shutdown earlier this year, the merchants have worked hard to recover and make the most out of a crisis. We are grateful to have another opportunity to showcase our wonderful square with safe, family-friendly activations.”

Downtown Franklin Association Main Street Director Jill Burgin noted the free shuttle offers flexibility for people to park at The Factory and shop there and in Downtown Franklin. “With the road work going on along Franklin Rd., we want to do everything possible to make the shopping experience easier,” Burgin said. “The National Retail Federation reports that more people will be Christmas shopping earlier this year, to avoid crowds and to bypass any shipping delays they may experience online. We want to support that and highlight the variety of shopping options available in Downtown Franklin.”

Small Business Saturday specials include:

  • Jondie (412 Main St) and Mimi & Dottie (407 Main St): will be doing giveaways and free gifts with every $30-, $70- and $150 purchase. They will also offer some in-store promotions and complimentary gift wrapping.
  • Frothy Monkey (125 Fifth Ave South): will feature a few seasonal drinks including Eggnog Lattes, White Mochas, and “Mint for Cold Weather,” which is steamed milk, matcha, mocha, house-made orange and mint syrup.
  • Savory Spice Shop (324 Main St): purchase $100 in spices and get $100 in gift cards (10 – $10 cards) to be used in 2021.
  • OAK (214 East Main): Open from 9-6, with 15% off in-store and online. The first 20 shoppers will get a free gift. For Small Business Saturday and schedule updates, follow our social media accounts, @downtownfranklintn on Instagram, @downtown.franklin on Facebook and our website:


About the Heritage Foundation of Williamson County, TN

Since 1967, the Heritage Foundation of Williamson County has been dedicated to preserving Williamson County’s architectural, geographic and cultural heritage as well as promoting the ongoing revitalization of downtown Franklin in the context of historic preservation. Notable projects include The Franklin Theatre, Roper’s Knob, parts of the Franklin battlefield and the Old, Old Jail. The Foundation brings county history to about 3,000 school children each year through the Heritage Classroom program as well as walking tours of downtown Franklin. Events and festivals produced by the Heritage Foundation such as Main Street Festival, the Heritage Ball, Pumpkinfest and Dickens of a Christmas bring hundreds of thousands of locals and visitors to downtown Franklin each year. The Heritage Foundation owns and operates The Franklin Theatre, the Downtown Franklin Association, and the organization’s newest division and current restoration project, Franklin Grove Estate & Gardens. For more information about the Heritage Foundation, visit