When Anthropologie closed its longtime downtown Franklin store on July 20, 2026, it was preparing for more than a change of address. The retailer relocated to a significantly larger space at The Factory at Franklin, where Anthropologie, Anthropologie Weddings and Terrain opened together on August 14, 2026.
Of the three, Terrain may be the least familiar to Middle Tennessee shoppers.
The home and garden brand brings together indoor and outdoor plants, pottery and planters, garden products, seasonal décor, wellness items and custom planting services. The Franklin Terrain also includes a full outdoor nursery, an indoor shop and an upper terrace filled with plants and garden merchandise.
According to the Franklin team, this is Terrain’s first location in the South, introducing Williamson County shoppers to a concept previously concentrated in the Northeast and California.
Terrain at The Factory at Franklin
Terrain is part of the new Anthropologie complex at 230 Franklin Road, Building 1, at The Factory at Franklin.
Anthropologie occupies the first floor facing Franklin Road. Visitors entering through the main store can take the elevator or stairs to the second floor, pass through Anthropologie Weddings, and continue into Terrain.
They can also walk through Anthropologie to reach Terrain’s outdoor nursery on the ground floor. The nursery can be accessed directly from the rear of the building as well.
There, visitors will find live plants, pots, planters and other garden items. An exterior staircase leads from the nursery to the indoor Terrain shop above, while another staircase along the side of the building provides direct access to the upper terrace.
Together, the nursery, indoor shop and terrace give Terrain a much larger footprint than shoppers might expect, while the plants and outdoor areas create an interesting contrast with The Factory’s brick buildings and industrial setting.
What Exactly Is Terrain?
Terrain traces its roots to Pennsylvania, where its first location opened in 2008 on the site of the historic J. Franklin Styer’s Nursery in Glen Mills. Today, the home and garden brand is part of the URBN family, alongside Anthropologie, Urban Outfitters and Free People.
Terrain takes a few different forms depending on the location. In the Northeast, some stores are standalone destinations with nurseries, cafés and event spaces, while other Terrain shops operate alongside Anthropologie locations.
Jacklyn Wells, assistant manager at Terrain in Franklin, said the new location does not have a Terrain café, but includes many of the other elements associated with the brand.
“We have a full-blown nursery and garden center downstairs,” she said.
That distinction is important for shoppers who may assume Terrain is primarily a décor concept because of its connection to Anthropologie. Visitors can now come to The Factory specifically to shop for live outdoor plants, pots and planters, while the indoor store expands into houseplants and home and garden merchandise.
A Full Nursery at The Factory at Franklin
The outdoor, ground-level nursery is a major part of the Terrain experience. Here, shoppers will find live outdoor plants and garden merchandise arranged throughout an open-air nursery behind the building. The selection includes potted plants, shrubs, grasses, and other greenery, along with pots and planters in a range of sizes.
The garden-center feel continues upstairs on the outdoor terrace. More plants, succulents, containers, and planted displays fill the space, along with larger decorative pots and other pieces for outdoor areas.
The terrace also gives shoppers a view of The Factory campus, with the historic buildings and red water tower visible beyond the plants.
Together, the lower nursery and upper terrace make live outdoor plants a central part of Terrain rather than simply an accent to the home merchandise and indoor plants inside.
Inside Terrain
Upstairs, the indoor Terrain shop is filled with houseplants and home and garden merchandise. Larger floor plants, orchids, succulents and trailing plants are displayed throughout the space alongside pottery and vessels in a range of shapes, sizes and finishes, many paired with greenery. Shoppers will also find candles, decorative objects, books, gifts and garden accessories mixed among the plants.
There are practical gardening items as well, including watering cans, plant-care products, moss and supplies for terrariums and other planted projects. Colorful glass vessels and other unusual pieces add to the assortment.
The planted arrangements throughout the store are created by Terrain’s team and can be purchased as finished pieces or used as inspiration for a custom design.
The assortment also reaches into other areas of the home and personal care.
“We do have a wellness and spa section that is completely different from Anthropologie’s wellness and spa,” Wells said.
She said Terrain’s collection includes products selected with an emphasis on clean ingredients, adding another category shoppers may not expect to find in a home and garden store.
Seasonal merchandise is another part of the mix. During our visit, fall and Halloween items were displayed throughout the store, including candy corn string lights, decorative pieces, and other seasonal accents mixed in with the plants and home goods.
The displays will continue to change throughout the year, with new merchandise arriving for different holidays and seasons. That means the shop will look different from one visit to the next, particularly as Terrain moves from fall and Halloween into the Christmas season.
“We have really, really great holiday stuff,” Wells said.
Custom Planting in the Design Theater at Terrain
One of Terrain’s more distinctive services is its Design Theater, a work area where the team creates planted arrangements for customers.
For a simple project, shoppers can choose a plant and container in the store and have the Terrain team put them together. Wells said those projects can generally be handled as walk-ins, with finishing materials such as moss added to complete the arrangement.
Customers can also bring in a container they already own.
“If they want to buy a pot or they want to bring in their own pot, we can plant one of our plants into their vessel or into a vessel that they purchase here,” Wells said.
For larger custom projects, the process starts with a conversation about where the arrangement will live and what the customer wants from it.
“We’ll go through a little consultation of what your goals are, what your environment is like, and the lighting you want,” Wells said.
The team can then choose plants suited to those conditions and create the arrangement. Wells said more involved projects generally have about a one-week turnaround.
Terrain also plans to offer more formal in-person design consultations. That service is still being developed, but Wells said it will provide another option for customers looking for help with plantings tailored to a particular indoor or outdoor space.
Workshops Are Coming to Terrain
Terrain will eventually offer another reason to visit beyond shopping.
“We are going to start doing workshops,” Wells said. “We’ll have some different workshop classes that are offered a couple of times throughout the month.”
Wells already has several types of classes in mind.
“We’ll do terrarium workshops, moss art wall workshops, building planted, potted arrangement-type workshops,” Wells said.
Seasonal classes are also planned, including pumpkin projects in the fall and holiday-themed workshops later in the year.
The classes will be intentionally small.
“Each workshop, we’re only allowed like 10 people,” Wells said.
Pricing will vary by project, and Wells said the schedule was still being developed. Information about upcoming workshops will be posted in the store as dates are finalized.
Anthropologie Home Is Planned for Downtown Franklin
Anthropologie’s move to a new, expanded location at The Factory at Franklin does not appear to be the end of the brand’s presence on downtown Franklin’s Main Street. Wells said the former Anthropologie store at 335 Main Street is expected to become Anthropologie Home.
“They’re going to renovate the inside to be more tailored to Anthropologie Home,” Wells said. “And then all of our home product will be down there.”
Anthropologie Home is the home-focused side of the brand, with furniture, rugs, lighting, bedding, kitchen and dining pieces, décor and other furnishings. The two concepts overlap naturally in home décor, styling and the use of plants in indoor spaces.
“Our products and their products really collaborate well together,” Wells said.
Wells indicated the downtown space is expected to reopen with the home-focused concept next year, although a specific opening date has not yet been announced.
If those plans move forward as described, Franklin shoppers would have two distinct Anthropologie destinations: The Factory for fashion, bridal, and home and garden, and Main Street for the home collection.
Get to Know Terrain at The Factory at Franklin
Terrain gives Williamson County shoppers a new place to buy live plants, browse home and garden goods, and get help creating custom planted arrangements, all within The Factory at Franklin.
Design consultations are being developed, workshops are coming, seasonal merchandise will continue to change, and the nursery itself will naturally look different as the growing seasons change. That gives shoppers reasons to return after an initial visit, whether they are looking for plants for the yard, a custom arrangement, a workshop, or simply something unexpected for the home or garden.
Terrain’s arrival also adds another layer to The Factory at Franklin as the historic property continues to evolve with new retail, dining, and gathering spaces.
Terrain is open as part of the new Anthropologie complex at 230 Franklin Road, Building 1, at The Factory at Franklin. Hours are Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m.
