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Fifth Avenue Collection Innovates Again With Their New Mobile App, Powered By Krato

Fifth Avenue Collection Innovates Again With Their New Mobile App, Powered By Krato

Fifth Avenue Collection is a family owned company that grew from a hobby that began many years ago. The Butler family began cutting and polishing gemstones in the basement of their home. Twenty-five years later, three generations of the family hold key positions in running and managing the company.

In their quest to better support their Jewellers, Fifth Avenue Collection has deployed their own mobile app, powered by Krato. They set out to engage their Jewellers with social media assets, coaching, relevant messaging, and a gamified path to success. They leveraged the technology in the Journey Mobile app from Krato to present distributors with specific actions that they can take to grow their own Fifth Avenue Collection business, which makes the start-up process less stressful and puts the daily “to do lists” of their most successful Jewellers into every Jewellers finger tips

The new I Love My FAC mobile app makes building a business much more manageable with step by step easy to execute routine. Since the app cuts goals into smaller, easier tasks, Jewellers can have fun growing their business, be rewarded along the way, with a plan on what direction they should go in.

“The Journey app was very effective in helping our company engage and coach our field in a meaningful way. Our field drove an incredible amount of new sales and enrollments in the first 24 hours of our testing!” says Fifth Avenue Collection President Jay Butler.

Brian Palmer, CEO at Krato remarked, “the Krato team loved watching the increased success of the Fifth Avenue Collection teams. There is nothing more rewarding than to helping other entrepreneurs be successful.”

The direct selling industry is booming and generates billions in sales per year. The Fifth Avenue Collection I LOVE MY FAC app —powered by Krato’s Journey—will help distributors stay engaged and raise their sales volume. The Mobile app is currently available on both iOS and Android devices.

About Fifth Avenue Collection
Fifth Avenue Collection is a dynamic international direct sales company selling high quality, affordable fine fashion jewellery for men, women and children. They offer exciting, flexible careers that enrich lives with fun, fashion, new friends, increased finances and freedom! Fifth Avenue Collection boasts one of the most comprehensive collections of high-line fashion jewellery, offering exquisite designs for your style and budget! It is the brand of choice for millions of fashion conscious women around the world. Learn more at