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Merchants offer specials while The Hop & Shop Trolley kicks off!

FRANKLIN, TN  (November 18, 2021) – Historic Downtown Franklin will support Small Business Saturday on November 27, 2021, with special promotions and the kickoff for this year’s Hop & Shop Trolley!

“Small Business Saturday is so special in Downtown Franklin,” says Heidi Hood, Managing Director of the Downtown Franklin Association. “Our merchants are offering some incredible specials… We cannot wait to celebrate with everyone while the holiday season is in full swing.”

To encourage shopping local, the Downtown Franklin Association partners with The Factory at Franklin and the Franklin Transit Authority to provide free transportation with the Hop & Shop Trolley. The shuttle is a heated and handicap accessible form of transportation for passengers to take into downtown Franklin from The Factory. Running in 30-minute shifts from 10 a.m. – 5 p.m., the festive trolley will be available for guests on November 27th and December 18th this year.

Founded by American Express in 2010, Small Business Saturday is celebrated every year on the Saturday after Thanksgiving. Its purpose is to support small businesses and celebrate communities across the country.

Merchants and building owners will showcase their holiday storefronts and offer specials, including:

  • Onyx & Alabaster: Get a $25 gift card when you spend $250. Open 9am-7pm.
  • Puckett’s & Americana Taphouse: Offering their annual holiday gift card sale. Gift cards are valid at any A. Marshall Hospitality location: Buy $100 to get a $20 bonus card, buy $250 to get a $50 bonus card, buy $500 to get a $125 bonus card, buy $1000 to get a $300 bonus card.
  • Wilder: 20% OFF all clothing from 10am to 12pm on Small Business Saturday.
  • POSH: 25% OFF all gift cards and 15% OFF all items.
  • Heylee B’s: $20 OFF purchases of $75 or more (Online Code: GET20)
  • T. Nesbitt and Co: 50% OFF holiday ornaments. Also serving Wine Spritzers.
  • Olivia Olive Oil: 15% OFF everything in the store.
  • Frothy Monkey: Coffee, wine, and great gift options for holiday shopping.
  • Franklin Road Apparel: Open from 9am-9pm.  20-50 % Off Select Items. Free Apolis Global Citizen Reusable Tote with $250.00 Purchase. Free Gift Wrap with Purchase.
  • Vue Optique: Offering $100 gift certificate to use towards prescription eyewear/sunwear for those without insurance.
  • Kilwins: Open 10 am until 10 pm. Running fudge special: two slices, get a third slice free. Offering chocolate Santa’s and great gifts for the upcoming Christmas Season.
  • Vinnie Louise: Every purchase gets you entered to win a gift basket worth $500.
  • CTGrace, a Boutique: Buy any denim and your entire purchase is 20% OFF.
  • Twine Graphics Retail: 10% OFF all home goods and consumables. 20% OFF apparel.

For more information on Small Business Saturday in Historic Downtown Franklin and the Hop & Shop Trolley, visit

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The Downtown Franklin Association (DFA), established in 1984, is a non-profit committed to historic preservation and community vibrancy. Since its founding, the DFA has helped spearhead the revitalization of Franklin’s historic downtown core. Working in partnership with the Heritage Foundation of Franklin & Williamson County, property owners, city and county government, local businesses and merchants in our historic retail district, the DFA has helped create one of the nation’s Main Street success stories. For more information, visit


Since 1967, the Heritage Foundation of Williamson County has been dedicated to preserving Williamson County’s architectural, geographic and cultural heritage as well as promoting the ongoing revitalization of downtown Franklin in the context of historic preservation. Notable projects include The Franklin Theatre, Roper’s Knob, parts of the Franklin battlefield and the Old, Old Jail. The Foundation brings county history to about 3,000 school children each year through the Heritage Classroom program as well as walking tours of downtown Franklin. Events and festivals produced by the Heritage Foundation such as Main Street Festival, the Heritage Ball, Pumpkinfest and Dickens of a Christmas bring hundreds of thousands of locals and visitors to downtown Franklin each year. The Heritage Foundation owns and operates The Franklin Theatre, the Downtown Franklin Association, and the organization’s newest division and current restoration project, Franklin Grove Estate & Gardens. For more information about the Heritage Foundation, visit