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Downtown Franklin Association Announces Return of Small Business Saturday on November 25th

Downtown Franklin Association Announces Return of Small Business Saturday on November 25th

FRANKLIN, TN – The Downtown Franklin Association, a division of the Heritage Foundation of Williamson County, is announcing Small Business Saturday is taking place once again this year on November 25, 2023.  The event, founded by American Express in 2010, provides an opportunity for downtown Franklin businesses to give everyone a great time and incentive to “Shop Small” on Main Street.

While promoting local shopping on this special day, the Downtown Franklin Association will also be supporting additional parking solution this entire holiday season by partnering with The Factory at Franklin and The Franklin Transit Authority to provide FREE transportation for downtown shoppers on Saturdays between Thanksgiving and Christmas.

This festive shuttle is heated and handicap accessible for passengers to take into downtown Franklin from The Factory. Running in 30-minute shifts between 10am-5pm on Saturdays – November 25th, December 2nd, 16th, and 23rd. Guests are picked up at the Factory and dropped off on Main Street at the Public Square and vice versa.  The route travels down Main Street from the Factory, takes a right at Five Points and follows either Bridge or North Margin so guests can view the businesses on 2nd, 3rd and 4th Avenues as well.

Guests can enjoy a festive holiday season of shopping in downtown Franklin as well as Southern hospitality from one of Franklin’s Local volunteers. The Downtown Franklin Association and the Heritage Foundation thank visitors for shopping locally and supporting the downtown community this holiday season.

Here’s just some of what visitors will find on Small Business Saturday this year (November 25th):

  • Bink’s Outfitters – up to 50% OFF select footwear and apparel in store
  • Finnleys – Promo price on puffer jacket/vest,  $59.99 (regular price $79) and wubbies, $39.99 (regular price $59) in store OR online
  • Hester & Cook – 20% OFF Entire Store (in store only)
  • JONDIE – FREE Gifts with $50 Purchase in store
  • Kilwins Franklin – Heritage Chocolate Bar & Fudge Samples
  • Mimi & Dottie – FREE gift with $50 Purchase in store
  • Savory Spice Franklin – Buy $100 Get $100 – when you spend $100 at Savory Spice on Black Friday, SB Saturday or Sunday you will receive 10 – $10 Coupons to be used monthly (in person) from Januray – October 2024
  • T. Nesbitt and Co. – 15% OFF all Clothing and Jewelry in store
  • The Cellar on Main – FREE earrings with purchase of $50 or more for the first 50 customers in store
  • The Registry – Gift with Purchase in store
  • Triple Crown Bakery – Outdoor marketplace with Artisan Small Businesses along with Flower Truck with Wreaths and Holiday Greenery
  • TWINE Graphics Retail – 15% OFF store wide in person
  • Whitney’s Cookies – FREE Cookie with Purchase of Any Cookie in store

Learn more here:

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The Downtown Franklin Association (DFA) is a membership-based division of the non-profit organization, the Heritage Foundation of Williamson County, TN. DFA is dedicated to the historic preservation, revitalization and community vibrancy of historic downtown Franklin.

DFA serves its members by promoting the downtown historic district, protecting downtown’s historic character and charm and strengthening downtown Franklin’s economic viability by encouraging growth and diversity among businesses. For more information, visit


Since 1967, the Heritage Foundation of Williamson County has been dedicated to preserving Williamson County’s architectural, geographic and cultural heritage as well as promoting the ongoing revitalization of downtown Franklin in the context of historic preservation. Notable projects include The Franklin Theatre, Roper’s Knob, parts of the Franklin battlefield and the Old, Old Jail. Events and festivals produced by the Heritage Foundation such as Main Street Festival, the Heritage Ball, PumpkinFest and Dickens of a Christmas bring an estimated 300,000+ locals and visitors to downtown Franklin each year that creates more than a $10 million dollar economic impact annually. The Heritage Foundation owns and operates The Franklin Theatre, Downtown Franklin Association, Franklin Grove Estate & Gardens, and its newest historic adaptive reuse project: The History & Culture Center of Williamson County. For more information about the Heritage Foundation, visit