Super Bowl Nashville 2030: Music City Begins the Countdown to Super Bowl LXIV
Nashville is officially on the road to Super Bowl LXIV.
The National Football League announced Tuesday, May 19, 2026, that Super Bowl LXIV will be played in Nashville in 2030 at the New Nissan Stadium, the future home of the Tennessee Titans. The decision was made during the NFL Spring League Meeting in Orlando after a review by the NFL’s Fan Engagement & Major Events Committee and a vote by full ownership.
At a press conference Wednesday morning at Nissan Stadium, leaders from the NFL, the Tennessee Titans, the Nashville Convention & Visitors Corp, the City of Nashville, the State of Tennessee, and the broader sports and tourism community gathered to mark the announcement and look ahead to what the event could mean for the city and region.
It will be the first time Nashville has hosted the Super Bowl, bringing the NFL’s biggest game to Music City and giving Tennessee one of the largest sporting and entertainment events in the world.
Peter O’Reilly, NFL Executive Vice President of Club Business, International and League Events, confirmed the vote during the press conference.
“I can officially confirm that the NFL owners unanimously supported yesterday and voted to bring Super Bowl LXIV in 2030 here to the city of Nashville, Tennessee,” O’Reilly said.
Tennessee Governor Bill Lee and Nashville Mayor Freddie O’Connell at the Super Bowl Nashville 2030 press conference.
The 2019 NFL Draft Helped Set the Stage
Several speakers pointed to the 2019 NFL Draft in Nashville as a major moment in the city’s path to hosting the Super Bowl. The draft drew large crowds to Lower Broadway and helped demonstrate to the NFL that Nashville could host a major football event in a way that felt distinctly Music City.
The 2019 NFL Draft drew 600,000 fans and generated $224 million in economic impact, according to the Tennessee Titans.
O’Reilly, who was involved in bringing the draft to Nashville, recalled the impact of that event on both the city and the league.
“The 2019 NFL Draft was a game-changer for Nashville,” O’Reilly said. “It was a game-changer for the National Football League.”
He also said Nashville now has a chance to raise the bar again.
“Super Bowl LXIV in 2030 is going to be a game-changer for Nashville, Tennessee,” O’Reilly said. “I also believe Super Bowl LXIV in 2030 is going to be a game-changer for the Super Bowl.”
Jim Nantz, the CBS Sports broadcaster, Nashville resident, and co-chair of Nashville’s Super Bowl host committee, emceed the press conference and spoke about Nashville’s ability to host major events and entertain visitors on a national stage.
“We are, among many things, we’re in the entertainment business, and I don’t have a doubt that we’re going to entertain the people that travel to our city and our state to the greatest experience they’ve ever had at a big event,” Nantz said. “That’s what we do, and now we get to show them.”
Nantz and former Tennessee Governor Bill Haslam are serving as co-chairs of Nashville’s Super Bowl host committee.
New Nissan Stadium Takes Center Stage
Super Bowl LXIV will be played at the New Nissan Stadium, the enclosed venue currently under construction on Nashville’s East Bank and the future home of the Tennessee Titans. The stadium is expected to open in 2027.
The Titans will serve as the Host Club for Super Bowl LXIV, providing stadium resources and operational support. The Nashville Convention & Visitors Corp will serve as the lead event organizer, coordinating planning and partnerships with city and state leaders.
Burke Nihill, President and CEO of the Tennessee Titans, connected the announcement to the long history of the Titans franchise and Nashville’s support for the team.
“Today is a special day,” Nihill said. “I think today is a day to look ahead at 2030 and be excited about what’s to come.”
For years, city and team leaders have described major events as part of the vision behind the stadium project. Super Bowl LXIV now gives Nashville a defining event for the new venue, just a few years after its expected opening.
“There is no doubt that Nashville is going to reinvent the game plan for the Super Bowl and redefine what a great Super Bowl means,” Nihill said.
Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp, speaks during the Super Bowl Nashville 2030 press conference.
Nashville Prepares to Welcome the World
Deana Ivey, President and CEO of the Nashville Convention & Visitors Corp, said the announcement reflects years of preparation by the city, tourism leaders, public officials, and community partners.
“It’s hard to really put into words how proud and excited I am for Nashville,” Ivey said. “We are celebrating this announcement to bring the largest event in the world, the Super Bowl, to Nashville.”
Ivey highlighted Nashville’s experience hosting major public events, from the NFL Draft to Fourth of July celebrations, New Year’s Eve events, concerts, conventions, and major tourism gatherings.
“We have been preparing for this for years,” Ivey said. “We are going to put on the best show.”
She also shared a story from the 2019 NFL Draft, when Tim McGraw performed downtown and the crowd began singing along. For Ivey, that moment reflected the kind of connection Nashville can create when music and sports come together.
“They came for football,” Ivey said. “But they left with a great Nashville experience.”
That mix of football, music, hospitality, and shared experience is expected to shape Nashville’s approach to Super Bowl LXIV.
What Super Bowl LXIV Could Mean for Tennessee
The 2030 Super Bowl is expected to have a broad impact across Tennessee. Visitors, media, sponsors, corporate groups, vendors, and event organizers could bring activity to hotels, restaurants, music venues, transportation providers, production companies, caterers, retailers, and event spaces throughout the region.
Governor Bill Lee called the announcement a major moment for the state and the city.
“This is a really, really big deal for our state, for our city,” Lee said.
Lee pointed to the investment in the New Nissan Stadium and the partnerships that helped bring the Super Bowl to Tennessee. He also spoke about the opportunity to show visitors what makes the state distinct.
Former Tennessee Governor Bill Haslam, chairman of the board of Music City Major Events Inc., placed the announcement in the context of Tennessee’s long-term effort to recruit major events, grow tourism, and generate visitor spending.
“There’s a bigger purpose in all this,” Haslam said.
Haslam said visitors who come to Tennessee spend money in the state, helping generate sales tax revenue that supports public services. He also encouraged those involved in the planning process to see themselves as part of the team that will help deliver the event.
“Our goal is to have people walk away with memories wrapped in melodies,” Haslam said.
While many Super Bowl events will center on Nashville, the impact could reach surrounding communities across Middle Tennessee. Hotels, restaurants, transportation providers, event venues, retailers, caterers, and hospitality teams in areas such as Franklin, Brentwood, and Williamson County may see increased interest as visitors, corporate groups, sponsors, and media come to the region before, during, and after Super Bowl week.
Rendering of East Bank Development, Nashville, TN.
East Bank Development and Local Impact
The Super Bowl will also put Nashville’s East Bank in the national spotlight. The New Nissan Stadium is rising in an area that is already central to major redevelopment plans along the Cumberland River.
Mayor Freddie O’Connell said the East Bank will look different by 2030 as new infrastructure, green space, housing, hotels, and other development continue to take shape.
“We’re building together,” O’Connell said. “A new stadium is taking shape, and so is a new neighborhood.”
O’Connell also focused his remarks on what the Super Bowl should mean for the people who live and work in Nashville.
“I want Nashvillians to look back at Super Bowl 2030 and appreciate how we put our residents, workers, entrepreneurs, and businesses first,” O’Connell said.
For Nashville, the goal will be to host one of the world’s largest sporting events while also creating benefits that last beyond game week.
Madison Dismukes speaks during the Super Bowl Nashville 2030 press conference.
Girls’ Flag Football Gets a Spotlight
The press conference also included a reminder that the Super Bowl announcement reaches beyond professional football. Madison Dismukes, a Hillsboro High School girls’ flag football player, spoke about how the sport has created new opportunities for her and other young athletes.
She said flag football gave her leadership opportunities, new experiences, and college recruiting interest. She also credited the NFL and the Titans with helping grow the sport for girls.
The moment comes as girls’ flag football continues to grow across Tennessee. On May 4, the Tennessee Titans hosted more than 140 high school athletes for a Girls Flag Football Leadership Summit, presented by Bridgestone.
The Titans’ girls flag football initiative launched in 2021 and has grown to include more than 160 teams across Tennessee. Girls flag football athletes from across the state recently competed in the first-ever Tennessee Secondary School Athletic Association (TSSAA)-sanctioned state championship, marking another milestone for the sport.
Public Celebration Planned on Lower Broadway
Nashville will celebrate the Super Bowl announcement with a free public event on Wednesday, May 20, on Lower Broadway.
The Super Bowl Community Celebration begins at 7:30 pm, with gates opening at 6:30 pm. The event will include live music, a drone show, brief bursts of fireworks, and appearances from special guests. Nashville band Sixwire will perform, and ESPN’s Marty Smith will emcee the event.
The celebration gives residents, visitors, Titans fans, and football fans a chance to mark the announcement together as the countdown to Super Bowl Nashville 2030 begins.
Super Bowl Week and Ticket Information
In addition to the game itself, Super Bowl week in 2030 will include NFL Honors, Super Bowl Experience presented by Jersey Mike’s, Super Bowl Opening Night Fueled by Gatorade, and community initiatives, including NFL Source, the league’s procurement program for local and underrepresented businesses.
On Location, the Official Hospitality Partner of the NFL, has launched its Priority Access deposit program for Super Bowl LXIV hospitality packages. According to the announcement, packages include premium seating options, hospitality service, food and beverage offerings, entertainment, and special Super Bowl experiences.
Fans can place a fully refundable, time-stamped Priority Access deposit through On Location.
More information about official events, transportation plans, public programming, business opportunities, and visitor logistics will be released as planning continues.
Nashville Begins the Road to Super Bowl LXIV
Super Bowl LXIV will bring the NFL’s biggest game to Nashville for the first time, but the impact will reach beyond one Sunday night in 2030. The event will showcase the New Nissan Stadium, Music City’s entertainment identity, the Tennessee Titans, and the broader tourism and business strength of Middle Tennessee.
For Nashville, it is a historic sports milestone. For Tennessee, it is a chance to welcome visitors from across the country and around the world. And for communities across the region, it could bring new attention, new visitors, and new opportunities as Super Bowl Nashville 2030 takes shape.
