Skip the Fees, Stack the Rewards: Ruby Sunshine Launches Loyalty App
THE O.G Benedict.
New app allows guests to earn free food, order directly and celebrate brunch born in New Orleans
FRANKLIN, TN (April 16, 2025) – Ruby Sunshine is giving brunch lovers a reason to rise and shine with Ruby Bennies, a new loyalty app designed to reward guests with craveable perks, direct ordering and exclusive offers without the added fees of third-party delivery platforms.
Now available on the App Store and Google Play, the Ruby Bennies app is a one-stop shop for all things brunch, allowing fans of Ruby Sunshine to rack up points with every bite, get on the waitlist before they arrive and bypass third-party delivery platforms.
“This app was built to make brunch feel like a celebration and deepen our relationship with guests by rewarding them for doing what they already love — enjoying Ruby’s beloved brunch items like beignets and benedicts,” said Dorothy Beal, Director of Digital Marketing at Ruby Sunshine. “From placing an order to earning points and getting a birthday beignet, it’s all right in your pocket.”
Ruby Sunshine is kicking off their new app-only deals by celebrating National Eggs Benedict Day with a special reward for Ruby Bennies members. From April 16–18, members can enjoy $5 off the Peacemaker, the beloved mix-and-match Benedict, available for dine-in and online orders through the Ruby Sunshine app.
How Ruby Bennies Works
Guests earn 10 points for every $1 spent, whether dining in or ordering through the app. New users get an instant 500-point bonus, and those celebrating a birthday receive a free Beignet Starter, valid for 14 days. Reward points expire six months after the last qualifying purchase, meaning guests should brunch often and redeem early.
Redeem Rewards, From Sips to Signature Dishes
Whether you’re craving a little pick-me-up or one of our most iconic brunch favorites, your points go a long way. Members can start unlocking treats like a free Iced Coffee or Beignet Starter with just 550 points. As points add up, so do the perks, with mid-tier rewards including French Toast Bites, Loaded Tots and a full stack of fluffy pancakes.
Top-tier redemptions are where the real indulgence begins. Fan-favorite items like the Fried Chicken Sandwich, White Chocolate Bread Pudding Pancakes and Eggs Cochon Benedict, one of the brand’s most iconic dishes, are all up for grabs.
With rewards starting at just 550 points, guests can quickly turn cravings into complimentary bites.
App-only benefits and features:
In addition to earning and redeeming points, guests can use the app to:
- Order digitally and pay through the app
- Join the waitlist at their chosen Ruby location
- Upload receipts for purchases made with cash
- Provide post-visit feedback to help shape the Ruby experience
- Receive exclusive promotions, birthday rewards and limited-time offers
The app also supports personalized push notifications, helping guests stay connected with Ruby Sunshine’s latest offerings and experiences. For added convenience, users can securely store their payment information to automatically earn points on purchases — no manual entry or receipt uploads needed. It’s a true “set it and forget it” approach to loyalty.
ABOUT RUBY SLIPPER AND RUBY SUNSHINE
Born from the undeniable spirit and soul of New Orleans, a place where the good times roll on no particular day of the week or time of the day, we set out to create a place that celebrates the craveable and creative flavor and spirit of brunch front and center, every day. Ruby Slipper was founded in New Orleans in 2008 to help bring the community together over a shared love for brunch. More than 16 years since that first cozy Ruby Slipper Café, the group has grown to operate two brands, expanding with Ruby Sunshine, and has 26 restaurants in
six states. Ruby Slipper and Ruby Sunshine are open seven days a week, serving an array of offerings from breakfast, lunch, brunch, coffee and cocktails. For more, follow Ruby Slipper and Ruby Sunshine on Facebook, Instagram and TikTok, and visit online at rubybrunch.com.
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