McEwen Northside Adds Vuori to High-Profile Retail Offerings
Popular Performance Apparel Brand to Open Cool Springs Storefront This Weekend
FRANKLIN, Tenn. (March 4, 2025) – Vuori – an internationally recognized performance apparel brand known for its blend of style and performance – is the latest addition to McEwen Northside’s growing list of high-profile retail offerings. The retailer is expected to open at the mixed-use district this weekend.
Vuori joins McEwen Northside’s newest businesses – leading laser facial destination Skin Laundry, Blue Sushi Sake Grill, group fitness gym Rumble Boxing and designer eyewear brand Warby Parker – in strengthening the district’s position as the leader in Williamson County for sophisticated retail and dining selections.
“Brands like Vuori further advance the first-rate experience we strive to offer for those who live, work and play at McEwen Northside,” said Mark Traylor, director of Retail Leasing at Boyle Investment Company. “With each carefully considered addition, we are cultivating an atmosphere of luxury, all within a highly walkable environment in the heart of Cool Springs.”
Vuori’s storefront in Cool Springs – one of the strongest retail markets in the country – will mark the California-based brand’s second Tennessee location. The retailer opened its first southeastern location in Nashville’s 12 South neighborhood in 2023.
Launched in 2015, Vuori has positioned itself as a go-to destination for high-quality athletic and athleisure clothing for men and women.
The addition of Vuori comes during a period of expansion at McEwen Northside. Construction on Block E – a $125 million, 300,000-square-foot addition to the district – is nearing completion. Popular upscale clothier Oak Hall, renowned Asian street food restaurant Hawkers, nationally recognized architects TMPartners and leading supply chain company Designed Conveyor Systems have previously been announced as tenants of the nine-story building.
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About McEwen Northside
McEwen Northside is a vibrant, walkable urban district in Cool Springs, uniquely integrating commercial, retail, residential and green space. Developed by Northwood Investors, Northwood Ravin, and Boyle Investment Company, it fosters community with a dynamic mix of local and first-to-market brands like Vintage Vine 100, Perry’s Steakhouse and Shake Shack. Home to 180,000 square feet of Class A office space, including Mitsubishi Motors North American HQ, it offers prime access to I-65, expanding opportunities for businesses and retailers. Learn more at www.mcewennorthside.com.
About Vuori
A new perspective on performance apparel.
Vuori creates premium performance apparel inspired by the active Coastal California lifestyle–an integration of fitness, yoga, surf, and life. As a values-based business, its guiding principles are simple: Make Great Products, Be in Great Relationships and Live Extraordinary Lives. By reimagining how traditional activewear looks, feels, and performs, Vuori is much more than a brand, it’s a way of life.
Launched in 2015, Vuori delivers elevated, everyday essentials that blur the lines between fitness and life. As an active yogi and surfer with an obsession for design, founder Joe Kudla wanted to build products that were built to move in but styled for life. The end result? Must-have performance pieces designed with top technical properties that could withstand even the toughest workouts and easily transition into everyday life, too.
Today, Vuori is available across more than 18 countries around the globe through a network of retail locations, e-commerce and strategic partnerships with key national and regional retailers.
For more information, get in touch with us at vuoriclothing.com.
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