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Diamond Cellar to Host Hermes Lounge on Race Day

NASHVILLE, Tenn. –The Iroquois Steeplechase announced Diamond Cellar as the Official Jeweler of the Iroquois Steeplechase, which will bring a fine jewelry experience to the race slated for Saturday, June 26, 2021, at Percy Warner Park. The partnership will include an exclusive Hermes Lounge for patrons.

Iroquois Steeplechase Chairman Dwight Hall. Michael Gomez Photography.

In making the announcement, Iroquois Steeplechase Chairman Dwight Hall said, “Nashville has been buzzing with excitement over Nashville’s newest fine jewelry store and we’re thrilled to have them as the Official Jeweler of the Iroquois Steeplechase. Along with Hermes, their brands resonate with our patrons and we’re planning some exciting activations prior to and during our racing event.”

Iroquois Steeplechase President Marianne Byrd. Michael Gomez Photography.

Diamond Cellar President Alex Johnson said, “We love Nashville and its ability to aggregate all types of people in an inclusive and beautiful way. We couldn’t be more excited for Diamond Cellar to partner with the Iroquois Steeplechase, one of Nashville’s grandest traditions. We’re looking forward to sharing our story and brands with Nashville in this creative and innovative way.”

Diamond Cellar President Alex Johnson. Michael Gomez Photography.

Diamond Cellar was established in 1947 in Columbus, Ohio. and now operates five stores including the Green Hills location in Nashville which opened in July of 2020. The company’s roots are in the goldsmith trade, an area of the business that has steadily grown throughout the years. They are well-known for the superb personalized service they bring to their customers.

Tickets to the Iroquois Steeplechase will soon go on sale. For more information, visit


About The Iroquois Steeplechase

The Iroquois Steeplechase is an iconic sporting event that has been Nashville’s rite of spring since 1941. Traditionally held the second Saturday of each May at Percy Warner Park, the annual event attracts more than 25,000 spectators and is Music City’s celebration of time-honored traditions, Tennessee hospitality and southern fashions. To learn more about Steeplechase, visit

About Diamond Cellar

Established in 1947, Diamond Cellar Holdings is one of the largest independent jewelry companies in the United States with five stores located in Columbus, Ohio; Nashville, Tennessee, and one in Tulsa, Oklahoma. Together we represent some of the best brands in the world. Diamond Cellar’s passion is serving clients by ensuring each customer receives a personalized experience. Whether it’s bridal or fashion jewelry, as well as timepieces, custom design or repair, Diamond Cellar has some of the most talented and highly trained staff in the country. To learn more about Diamond Cellar,

Photo credits to Michael Gomez Photography