FranklinIs Connected

Sponsors Announced for 2024 Main Street Festival, An Annual Tradition Celebrating the Franklin Community

Sponsors Announced for 2024 Main Street Festival, An Annual Tradition Celebrating the Franklin Community

Sponsored by First Horizon Bank and organized and operated by the Heritage Foundation of Williamson County, the free festival will feature hundreds of artisans, crafts, food and entertainment experiences for families, attended by over 140,000 visitors annually

FRANKLIN, TENN. The Heritage Foundation of Williamson County, TN, announced today that the Main Street Festival will be proudly sponsored by First Horizon, in addition to other generous organizations. The beloved festival that takes place in Downtown Franklin will be held on Saturday, April 27, and Sunday, April 28, from 10 a.m. to 6 p.m.

The first of the three annual festivals organized and operated by the Heritage Foundation, the Main Street Festival has continually grown in stature with over 115,000 visitors attending the Franklin event in 2023.

“We’re thrilled with the growth of The Main Street Festival, and how the community continues to embrace us year after year,” said Bari Beasley, President, and CEO of the Heritage Foundation. “Without the support from First Horizon Bank and our other proud sponsors, we would not be able to put on this event and we are thankful for their support.”

The family-friendly arts and crafts street festival is free to the public. Along with the heralded assortment of local shops and destinations the downtown corridor is known for, guests will enjoy local food and drink vendors, children’s activities, live music, and arts and crafts.

During the event, there will be a lineup of special features for guests to enjoy, including:

  • Main Stage, presented by Nissan USA
    • Enjoy live music performances from local bands and artists
  • Acoustic Stage, presented by Grayline
  • PetZone, presented by Petsense by Tractor Supply
    • Featuring activities and promotions for your favorite furry animals
  • KidZone, presented by Hope UC
    • Featuring children’s activities, games, arts and crafts
  • Whiskey Lounge, presented by Leiper’s Fork Distillery
    • Taste and learn about hand crafted whiskeys
  • Beer Garden, presented by Bavarian Bierhaus
    • Choose from a variety of beer options courtesy of Bavarian Bierhaus

More than 140 artisans and craftspeople will showcase their work at the festival this year. It is made possible thanks to presenting sponsor First Horizon Bank, whose financial support gives back to the community through its continued commitment to the Main Street Festival.

“First Horizon is proud to again partner with Heritage Foundation to sponsor Main Street Festival,” said Carol Yochem, First Horizon Central Region President. “Every year we look forward to contributing to this special festival that celebrates the people and places that make downtown Franklin the best Main Street in the U.S.A.”

All Downtown Franklin merchants will be open and celebrating the event with specials, features and promotions for enhanced shopping, dining, and entertainment throughout the historic district.

Entertainers, events, and vendors will be announced soon.

For more information about Main Street Festival, visit

Major Sponsors for the 2024 Main Street Festival: 

  • Bogetti Partners Real Estate + CareyAnn CYR
  • Comcast Xfinity
  • Complete Animal Removal
  • Craft Health Body Scan
  • Franklin Dental Care
  • Guardian Garage
  • Leaf Filter
  • Malinois Foundation
  • Nature’s Roofing & Construction
  • PARKS Real Estate
  • Power Home Remodel
  • Quinta Contractors
  • Renewal by Anderson
  • Trimlight Nashville
  • United Rentals (Connectivity Partner)
  • Williamson Health (EMS Partner)

Media Partners for the 2024 Main Street Festival:

  • Hippie Radio 94.5
  • Mix 92.9
  • 96.3 Jack FM
  • 102.9 The Buzz
  • Williamson Herald
  • Southern Exposure Magazine
  • Your Williamson
  • Fox 17
  • CW 58
  • MyTV30
  • Nashville Scene
  • The News