FranklinIs Connected

Shoes of Prey

Shoes of Prey

Shoes of Prey is a global, multi-channel retail brand that enables shoppers to design their own shoes online. The company is changing the way women shop for shoes, and is on track to become a significant international retailer over the next five years. Shoes of Prey has won and been nominated for many awards, with recent prizes including Best International Conqueror 2015 and Online Retailer of the Year 2014 at the Online Retail Industry Awards, and Kogan Australian Online Retailer of the Year 2013 at the Australian Retail Awards.

What can you get at Shoes of Prey

Three words: your perfect shoes.

Since 2009, the company has specialised in flats, heels, wedges, sandals, boots and more that can’t be found anywhere else – because they’re designed by shoppers, for shoppers.

The process is easy and fun. Using the Shoes of Prey 3D DESIGNER customers choose the shape, colour and height of their shoes. Designs are handmade within four weeks and delivered worldwide.

The result: no shoe-lover ever has to wish for a lower or higher heel, different colours, or more or less embellishment. They’ll never see their shoes on anyone else. And they’ll never, ever walk home with their heels in their hands again.

Your design. Your size. Your perfect shoes.

Key numbers for the brand

  • 5 million unique viewers have visited in the past year
  • Shoppers have designed 6 million shoes with Shoes of Prey
  • Starting with just three people in a lounge room in October 2009, Shoes of Prey now has five offices globally and almost 200 staff
  • The business broke even at two months and hit multi-million dollar revenue in under two years