Honoring our local heroes! Discover the restaurants, shops, and businesses across Williamson County offering promotions and savings to thank first responders for their service.
National First Responders Day is Wednesday, October 28, 2026, a day dedicated to honoring the brave men and women who are among the first to respond when emergencies arise. From firefighters and police officers to EMTs, paramedics, 911 dispatchers, search and rescue personnel, and other emergency responders, these individuals play a vital role in protecting lives, providing emergency assistance, and keeping our communities safe.
The annual observance is an opportunity to recognize their dedication, courage, and service, as well as the sacrifices they and their families make throughout the year.
In recognition of National First Responders Day, businesses throughout Franklin and Williamson County are showing their appreciation with free coffee, restaurant specials, shopping discounts, and savings on home services, vehicle maintenance, and more.
Some promotions are available specifically for October 28, while others are offered throughout October or year-round. Here’s a look at special offers and discounts available to first responders in Franklin, Brentwood, and surrounding Williamson County communities.
First Responder Food and Restaurant Discounts in Williamson County
From complimentary coffee to discounted meals, restaurants and coffee shops in Franklin and Brentwood are showing their appreciation for first responders. Whether it’s a special offer for National First Responders Day or a year-round discount, these businesses are serving up ways to say thank you.
Twice Daily – Free Coffee for First Responders
Twice Daily, a Middle Tennessee convenience store chain owned and operated by Tri Star Energy, offers a free small coffee to first responders who present their badge.
Unlike promotions limited to National First Responders Day, Twice Daily’s complimentary coffee offer is available year-round.
The company also recognized local first responders during its 15th anniversary celebration in August 2026, delivering pizzas to 15 organizations across Middle Tennessee and Alabama, including several first responder groups.
Twice Daily has multiple locations throughout Williamson County, including Franklin, Brentwood, Nolensville, Thompson’s Station, and Spring Hill. To find a nearby store, visit the Twice Daily locations page.
Perry’s Steakhouse & Grille — $39 Three-Course First Responders Menu
Perry’s Steakhouse & Grille offers a special $39 three-course menu for active and retired first responders, including firefighters, law enforcement officers, EMTs, and paramedics.
The First Responder’s Menu is available year-round as a way to recognize those who serve their communities. Guests can choose from six options per course, including Perry’s Famous Pork Chop, filet mignon, and desserts such as Crème Brûlée.
The offer is available daily before 6 p.m. for dine-in only, upon request. Reservations and valid identification are required, and reservations are limited to 1.5 hours. Tax and gratuity are not included, and an 18% operations charge applies to parties of six or more. The offer is unavailable on promotional holidays or for takeout or private group dining.
Perry’s Steakhouse & Grille is located at 5028 Aspen Grove Dr, Franklin, TN 37067.
Outback Steakhouse — 10% Heroes Discount
Outback Steakhouse offers a 10% Heroes Discount on the entire check, all day, every day, for eligible first responders, including police officers and firefighters.
The year-round discount also extends to military veterans, active service members, nurses, doctors, and medical staff. To receive the discount, guests must present a valid medical, state, or federal service ID.
The discount excludes alcohol and applicable taxes, with a maximum of one discount per table. It cannot be combined with Dine Rewards redemptions or AARP membership discounts and is not valid on catering orders. For takeout, guests must order by phone, present identification, and pay at the restaurant.
Outback Steakhouse is located at 8005 Moores Ln, Brentwood, TN 37027.
North Arrow Coffee Company – 10% Off for First Responders
Veteran-owned North Arrow Coffee Company in downtown Franklin offers a 10% discount on all purchases for veterans and first responders as a year-round thank-you for their service.
Located just a block from Main Street, the outdoor coffee shop operates from a coffee trailer with seating along Church Street. The menu features specialty-grade coffee, espresso drinks, cold brew, and seasonal favorites, along with house-made flavored syrups. Guests can also enjoy breakfast sandwiches, quiches, scones, and seasonal baked treats.
North Arrow Coffee Company is located at 406 Church St, Franklin, TN 37064.
First Responder Shopping and Retail Discounts in Franklin
First responders can take advantage of special savings at several retailers in Franklin and Williamson County. Offers range from discounts on everyday purchases to rewards and savings on home furnishings.
Tractor Supply – 10% Off on October 28
Tractor Supply Company is recognizing National First Responders Day with a 10% discount on October 28 for eligible first responders verified through its Hometown Heroes program.
Eligible first responders include law enforcement officers, firefighters, and EMTs. To receive the October 28 discount, participants must sign in or create a Tractor Supply account, join the free Neighbor’s Club loyalty program, and verify their status through ID.me. The Hometown Heroes program also recognizes military personnel and veterans, with special discounts on other designated appreciation days.
Tractor Supply is located at 2176 Hillsboro Road, Suite 122, Franklin, TN 37069.
Lowe’s – $10 in MyLowe’s Money for First Responders
Lowe’s is recognizing first responders throughout October 2026 by offering $10 in MyLowe’s Money to eligible individuals who have a free Lowe’s personal account and verify their status.
The promotion is available to active and retired firefighters, EMTs, paramedics, police officers, and 911 dispatchers, as well as eligible active nurses and physicians.
To qualify, first responders must complete verification between October 1 and October 31, 2026. The $10 reward may take up to 10 days after verification to become available and must be claimed by November 7, 2026.
Eligible first responders can also enroll in MyLowe’s Rewards Silver status, which provides additional membership benefits.
Lowe’s is located at 3060 Mallory Ln, Franklin, TN 37067.
Lovesac – 5% Discount for First Responders
Lovesac offers 5% off merchandise purchases for active first responders through its Heroes Discount Program, available nationwide both in-store and online.
To receive the discount, eligible first responders must verify their status through SheerID before making a purchase. Once verified, they will receive a single-use discount code that can be redeemed at a Lovesac showroom or online.
The year-round program also extends to military personnel, healthcare workers, teachers, and veterinary professionals. Certain exclusions apply.
Lovesac is located at CoolSprings Galleria, 1800 Galleria Boulevard, Franklin, TN 37067.
First Responder Home Improvement and Personal Service Discounts
Local businesses in Williamson County are recognizing first responders with discounts on home improvement projects, exterior cleaning, and personal care services. These offers provide opportunities to save on services throughout the year.
BMD Interior Woodworking – $250 Off Qualifying Projects
Spring Hill-based BMD Interior Woodworking offers $250 off qualifying projects of $2,500 or more for first responders through its Hero Advantage Program.
Specializing in custom kitchen renovations, cabinetry, built-ins, closets, and other woodworking projects, BMD serves homeowners throughout Williamson County and surrounding areas.
The ongoing discount is available to police officers, firefighters, EMS personnel, military members, veterans, teachers, and medical professionals. To receive the discount, customers simply mention the Hero Advantage Program when scheduling a consultation. No upfront documentation is required, and the discount is applied directly to the project quote.
BMD Interior Woodworking is based in Spring Hill and serves Franklin, Brentwood, Nolensville, and other Middle Tennessee communities.
American Aesthetics – 10% Off Services and Products
American Aesthetics in Brentwood offers a Military and First Responders discount, giving 10% off services and products as an ongoing thank-you for their service to the community.
The medical aesthetics practice specializes in cosmetic treatments, including Botox, dermal fillers, facial contouring, microneedling, and laser hair removal. The practice offers personalized consultations and treatments designed to help clients achieve their aesthetic goals.
The discount is available to active and retired military members, first responders, and their families. The business encourages eligible customers to schedule a consultation to learn more about its services and take advantage of the offer.
American Aesthetics is located at 7909 Concord Hills Drive, Suite 200, Room 215, Brentwood, TN 37027.
Window Hero Franklin – 10% Off Exterior Cleaning Services
Window Hero Franklin is offering a 10% discount on residential exterior cleaning services for veterans and first responders, with a maximum discount of $100.
The independently owned and operated franchise provides professional window cleaning, pressure washing, house washing, roof cleaning, and gutter cleaning services.
To receive the discount, eligible customers must mention the offer when booking. The promotion applies to residential projects with a minimum cost of $225 after the discount is applied. It cannot be combined with other offers, and the discount is limited to one per household. The offer is valid through December 31, 2026.
Window Hero Franklin serves Franklin, Brentwood, Nolensville, Thompson’s Station, Spring Hill, and surrounding Middle Tennessee communities.
First Responder Automotive and Motorcycle Discounts in Franklin
For first responders looking to maintain their vehicles or purchase a new motorcycle, Franklin-area dealerships offer special incentives. From discounted vehicle maintenance to credits toward motorcycle parts and accessories, these programs provide additional savings for those who serve their communities.
Moonshine Harley-Davidson – $250 Parts and Accessories Credit for First Responders
Moonshine Harley-Davidson in Franklin is promoting Harley-Davidson’s H-D Hero program, which offers eligible first responders a $250 credit toward Genuine Harley-Davidson Parts and Accessories with the purchase of a qualifying new motorcycle.
To receive the offer, eligible first responders must verify their status through ID.me and obtain a unique promotional code to present at the dealership at the time of purchase.
The incentive applies to select new, untitled motorcycles available in stock at participating dealerships. It cannot be used toward a motorcycle’s down payment. The offer is valid through December 31, 2026, and additional restrictions apply.
Moonshine Harley-Davidson is located at 7128 S Springs Dr, Franklin, TN 37067.
Darrell Waltrip Subaru – 10% Off Vehicle Service
Darrell Waltrip Subaru in Franklin offers 10% off vehicle service for first responders and teachers as a way to recognize their contributions to the community.
The First Responders Appreciation discount applies to vehicle maintenance services, including oil changes, tire rotations, and other Subaru maintenance needs. Eligible first responders and teachers can let the service team know about their status when scheduling an appointment to take advantage of the savings.
The dealership encourages customers to contact its service department with questions about the offer.
Darrell Waltrip Subaru is located at 1450 Murfreesboro Road, Franklin, TN, 37067.
Honoring Williamson County’s First Responders
The dedication and service of first responders make a meaningful difference in communities throughout Williamson County. National First Responders Day serves as a reminder of the important work these individuals do and the appreciation they deserve throughout the year.
The businesses offering these discounts and special promotions are recognizing that commitment and expressing their gratitude for those who serve.
Offer details, eligibility requirements, and participation may vary by location. First responders are encouraged to check with individual businesses before visiting and bring valid identification when required.
