L.L.Bean will open its first Tennessee store on Friday, July 17th, at CoolSprings Galleria in Franklin, Tennessee.

The new store, located in the former Forever 21 space near Macy’s, will kick off its grand opening celebration with a ribbon-cutting at 8:45 am. The store opens at 9 am, and the first 100 customers will receive a $50 gift card. 

The celebration continues Saturday, July 18th, when the first 100 shoppers will receive a Boat and Tote giveaway.

The line for both giveaways begins at 6 am at the store’s exterior entrance.

Also on Saturday, from 1 to 5 pm, customers can receive free custom chainstitch embroidery on L.L.Bean purchases from Memphis-based Piles of Thread.

Ahead of the opening, L.L.Bean’s Bootmobile, a road-ready replica of the iconic L.L.Bean Boot, will make several Middle Tennessee stops:

Founded in Maine in 1912, L.L.Bean is known for outdoor apparel, footwear, bags, and gear designed for everyday adventure.