As WST’s Family of Companies Grow with Murfreesboro and Nashville Acquisitions, its original brand JLB, is named to the Inc. 5000 for Sixth Straight Year

NASHVILLE, TN – October 19th, 2026 – Web Service Team Corporation (WST), a Nashville-based, national leader in digital services companies that supports businesses to build stronger brands, reach new audiences and drive measurable growth, today announced the acquisition and integration of two new brands, Murfreesboro-based Boro Business Lab and Nashville-based 323 Design.

“We have had tremendous success in scaling great digital marketing companies without losing what made them successful in the first place,” said Ken Royer, CEO of WST. “Boro Business Lab and 323 Design have built strong brands, loyal client relationships and deep roots in their communities. By bringing them into WST, we can build on those strengths with the scale, technology and resources of our larger organization, particularly as AI rapidly changes how businesses are discovered and how they compete.” 

Founded in Murfreesboro, TN in 2016, Boro Business Lab was created to help local business owners grow through websites and social media to marketing campaigns.

323 Design began in 2003 and focuses on delivering professional, creative, and affordable web design and marketing solutions combined with truly dedicated customer support. 

Both companies will continue to operate under their current brands, now with the added support of WST’s comprehensive service portfolio that includes end-to-end digital strategy with award-winning web design, SEO, AI search visibility, hosting, web security, and ongoing monthly support, all under one roof.  

WST has become one of the country’s most dynamic digital marketing companies attracting clients nationwide. The new brands join WST’s established family of companies including its best-known brands Nashville-based Horton Group, which is celebrating its 30th anniversary in 2026, and Franklin-based JLB – Web Design + Marketing (JLB), which recently earned another significant national accolade. 

JLB Named to Inc. 5000 for Sixth Year in a Row

WST’s expansion comes as its brands continue to grow, and garner accolades. JLB has been named to the 2026 Inc. 5000 list, ranking No. 4,627 among America’s fastest-growing private companies. This marks JLB’s seventh appearance, and sixth consecutive year, on the list.

“Earning a spot on the Inc. 5000 for the seventh time tells us that our approach of keeping everything in-house and evolving ahead of the market is exactly what businesses need right now,” said Royer. “This recognition belongs to our team and to the more than 1,100 clients who trust us with their growth.”

Companies on the 2026 Inc. 5000 are ranked by revenue growth from 2022 to 2025. The annual Inc. 5000 has recognized America’s fastest-growing private companies for more than 40 years. The 2026 honorees collectively added more than 600,000 jobs to the U.S. economy from 2022 to 2025.

As AI Evolves Behavior, JLB Has Stayed on Cutting Edge

As search behavior shifts toward AI-powered platforms like ChatGPT, Google AI Overviews, and Perplexity, JLB’s continued growth is in large part thanks to its expanded services that include AI search visibility helping clients get found and cited in AI-generated answers, not just traditional search results. This forward-looking approach ensures JLB clients stay ahead of how customers find businesses today.

“The way customers find businesses is changing faster than at any point in our company’s history, and AI is rewriting the rules of search,” added Royer. “We’re finding tremendous success establishing custom strategies to deliver AI agent results for clients.”

Founded in 2003 in Franklin, TN, JLB (Joy Life Business) has become a trusted digital partner for some of the region’s most recognized organizations, including Star Physical Therapy, Nashville International Airport, Fisk University, Boys & Girls Club, Peg Leg Porker, and Nissan Stadium. 

As Nashville’s go-to agency for businesses seeking a competitive edge online, JLB has been voted the #1 Best Web Design Company in Williamson County four times, is recognized as a Google Partner, and is proudly veteran-owned, building its reputation on accountability, transparency, and a relentless commitment to client success.

About WST

WST is a Nashville-based family of digital services companies helping businesses build stronger brands, reach new audiences and drive measurable growth. Through its portfolio of specialized brands, including JLB and Horton Group, WST provides comprehensive expertise across website design and development, search engine optimization, digital marketing, branding and related technology services. Combining decades of experience with a results-driven approach, WST serves organizations across a wide range of industries, providing the strategy, creativity and technical expertise needed to compete and grow in an increasingly digital marketplace. For more information, visit webservice.team.

About JLB – Web Design + Marketing

JLB – Web Design + Marketing is a Nashville-based web design and digital marketing services company offering businesses a complete suite of in-house services, including web design, SEO, AI search visibility, branding, hosting, IT services, web security, digital marketing, AI services, business-class management and monthly support. Serving clients locally and nationwide, JLB delivers meaningful results backed by award-winning expertise. Learn more at https://jlbworks.com.

About Inc.

Inc. Business Media is the leading multimedia brand for entrepreneurs. Since 1982, its annual Inc. 5000 list has ranked the fastest-growing privately held companies in the United States. Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. Recognition on the Inc. 5000 provides founders with credibility, access to an exclusive community of peers, and new opportunities for growth. For more information, visit www.inc.com.