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Goo Goo Cluster Announces Launch of Goo Goo Fine Chocolates

Goo Goo Cluster Announces Launch of Goo Goo Fine Chocolates

Nashville’s iconic candy welcomes truffles to the brand’s lineup 

NASHVILLE, Tenn. – Goo Goo Cluster, the iconic Southern heritage brand known for America’s first combination candy bar since 1912, is thrilled to announce its latest creation, Goo Goo Fine Chocolates. This new collection of European-style truffles joins Goo Goo Cluster’s lineup of beloved confections, including the Original, Pecan and Peanut Butter Goo Goo’s, various Premium Goo Goo offerings, Lil’ Goos and more.

Goo Goo Fine Chocolates, meticulously crafted truffles with a crisp chocolate shell over creamy centers, come in five decadent flavors: Milk Chocolate, Hazelnut, Dark Chocolate, Vanilla and Dark Chocolate Coffee. The truffles are sold in the Variety Assortment Pack featuring all five flavors individually wrapped for $15. A Dark Duo pack is available featuring the two vegan flavors, Dark Chocolate and Dark Chocolate Coffee. For the holidays, a red seasonal tin filled with 40 assorted flavors is available for $40, making the perfect gift.

“We are so excited to bring Goo Goo Fine Chocolates to our candy enthusiasts,” said Laurie Spradley, vice president of operations at Goo Goo Cluster. “Our team has curated these decadent, fine candies to expand our brand, catering to our loyal, longtime customers, and welcoming new enthusiasts, especially with the two vegan flavors.”

In addition to the Goo Goo Fine Chocolates, Goo Goo Cluster now offers a variety of nut flavors, including PB Cup Peanuts, salted peanuts covered in peanut butter and milk chocolate, Double Dark Peanuts, peanuts covered in two layers of dark chocolate, and Crunch Madness, loaded with salty, sweet and tangy flavors mixed in corn sticks, pretzels, crackers and honey-roasted nuts. The new snacks range from $10-18 and are available online and in store.

Goo Goo Cluster, born in 1912 at Nashville’s Standard Candy Company, made history by creating the first candy bar featuring multiple elements in a retail confection. The iconic brand has remained true to its original recipe while introducing delightful variations like Pecan and Peanut Butter, as well as other product line extensions such as Lil’ Goos and Premium Goo Goos. With the launch of Goo Goo Fine Chocolates, the brand embraces a new style of confection.

Available now, the Goo Goo Fine Chocolates collection is sold online at and downtown at the Goo Goo Chocolate Co. For more information about Goo Goo Cluster and its product line, visit



In 1912, in a copper kettle at the Standard Candy Company in Nashville, Tenn., America’s first combination candy bar was invented: A roundish mound of luscious caramel, smooth creamy marshmallow nougat, and fresh roasted peanuts all covered with a thick coating of real milk chocolate. Additional products have been added to the lineup throughout the years much to the delight of Goo Goo enthusiasts, including Pecan, Peanut Butter, Lil’ Goos and chef curated Premium Goo Goos. Creative candy lovers can also Design Your Own Premium Goo Goo at the in-store kiosk and through chocolate classes. The Goo Goo Shop in downtown Nashville finalized a $2 million transformation and reopened in fall 2021 as the Goo Goo Chocolate Co. offering interactive classes, a full-service chocolate bar serving premium chocolate, wine and whiskey pairings, seasonal treats and a retail shop.