FranklinIs Connected

Finding Franklin

Finding Franklin

Offering participants a fun and interactive way to discover Franklin, TN’s historic core while winning prizes from local merchants, the Downtown Franklin Association (DFA) is launching the #FindingFranklin social media campaign this month, aimed at engaging both locals and visitors alike.

Taking place each Friday, the DFA will post an obscure photo taken at various businesses in Historic Downtown Franklin to the nonprofit’s Facebook and Instagram pages, along with a clue pertaining to the merchant or its location with the hashtag #FindingFranklin. In order to win a prize from the featured business, valued at $50, participants must guess the correct answer and tag two friends in their social media comment.

A winner is selected at random the following Monday when the correct DFA business is revealed. The contest, which started on October 14, has already featured Heylee B. and Tazikis, and will continue until December 16, allowing followers plenty more opportunities to win gift baskets, prizes and more.

Those interested should follow the Downtown Franklin Association on Instagram at @dwtnfranklintn, and like their Facebook page at to participate. For more information, visit

More About Downtown Franklin Association

Since its founding in 1984, the Downtown Franklin Association (DFA) has spearheaded the revitalization of Franklin’s historic downtown core. We’ve done it by following the four-point program of the National Main Street Center of the National Trust for Historic Preservation: Organization, Design, Promotion and Economic Vitality.

Working in partnership with the Heritage Foundation of Franklin & Williamson County–the DFA’s parent organization–and with property owners, preservationists, city and county government, and local businesses in our historic retail district, the DFA has helped create one of the nation’s Main Street success stories. We’ve earned national recognition as an authentic, eclectic place that offers something for everyone in an atmosphere that reminds locals and visitors alike of a simpler time– a place where community matters.