Vuori – Franklin
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Vuori, the California-based premium activewear brand has expanded its presence in Middle Tennessee with a new standalone store at McEwen Northside. Located next to Warby Parker on Aspen Grove Drive, this is Vuori’s second location in the Nashville area, following its 12th Avenue South store, which opened in 2023.
Founded in 2015 by Joe Kudla, Vuori began as a men’s activewear brand before expanding into women’s apparel due to high demand. Known for its performance-driven yet stylish designs, Vuori has quickly become a go-to for premium athleisure, blending technical fabrics with a laid-back, coastal aesthetic. The Franklin location joins other recently opened retailers at McEwen Northside, including Jondie, Skin Laundry, Warby Parker, and Finks Jewelers.
